Dispensing Doctors

Dispensing practices are responsible for circa 15% of all prescriptions and are a crucial market where growth can be obtained through innovative product placement and a competitive pricing strategy.

There are now over 5000 dispensing GP's in the UK covering around 3.5 million dispensed and 8.5 million patients in total.

We work with companies whatever their stage in the market place from helping companies set up the MDS schemes (Manufacturers Discount Schemes) through to full management of the schemes through sign up and ultimately sales pull through.

We have worked on many therapy areas such as Cardiovascular Anti-Anginals,Anti-Hypertensives, Diuretics, Genito-Urinary Renal & Bladder Disorders, CNS, Pain-Analgesics, Dermatology, Nutrition, Musculo-Skeletal Disorders-NSAIDS and many others

The products have also been in varying stages of the their life cycle, from Product Launches to Mature Products. including Product Switches, Up Selling, Product Awareness, Line Extensions, Depth of Prescribing etc

Manufacturers Discount Schemes have also varied widely, with schemes such as basket deals, volume based deals, product discounts etc

Our Dispensing Marker Service offers cost-effective communication and management of this sector to take place.  This is particularly relevant where there is limited field sales support, as we can provide full coverage of the sector at a fraction of the cost involved with contracted field forces.

This service consists of:

• Dispensing database
• Targeting / Profiling
• Telephone Account Management
• Product Specific Database builds
• Mailing Activity

Dispensing Database

The starting point of any marketing activity into the sector is driven by our database.  This contains details of just under 1300 purchasing practices and a further 250+ satellite branches.

Key data we hold includes:

• Patient numbers - both Dispensed and Non Dispensed
• Key Purchasing partners including other GP's at the practice
• Best times to call (Many Dispensers work part time)
• "The Decision Maker" regarding both sign up and sales pull through (IE solely Dispenser or Key Purchasing Partner or a combination etc
• Practice Manager & Dispensary Manager
• Preferred wholesaler account details

Telephone Account Management

Our Telephone based team can be used on an ongoing or project basis to achieve the following objectives:

Research

Evaluate your own MDS Scheme -Awareness, effectiveness etc

Gain competitor information

Gather useful information eg patients within therapy areas

MDS Schemes

Recruitment of additional practices onto your scheme

Promoting additional products that have been incorported into the scheme

Administration of forms, confirmation letters

Monitoring and control of the grey market

Commercial Sales

Generate awareness and orders for discounted products

Promotion of non representative detailed products

Promotion of seasonal products

Building an ongoing relationship with key practices

Clinical Sales

Highlighting patient benefits and sending through detailed product information

Generating representative leads for practices requiring face to face meetings

Benefits

Cost effective coverage of the whole Dispensing Sector

Promotion and awareness of all key products

Frequent monthly or bi-monthly contact to the practices, compared to representative access

Increased opportunity for continued signing up of practices to the MDS discount scheme

Flexibility of contact message allows dynamic tactical adjustments to your marketing strategy

The account management service allows for issues at practice levels to be rapidly identified and resolved

Can be used very flexibly to manage

• Practices not called upon by the representative

• Products not detailed by the representative

Additional Activity - Mailings

We also offer a very cost mailing service, please contact us for a quote

Please feel free to contact us on 01435 863090